Data Processing Agreement (DPA)

Last Updated: April 9, 2025

This Data Processing Agreement ("Agreement") outlines how Trendy ("Platform," "Service," "we," "us," or "our") processes, stores, and protects user data in compliance with applicable data protection laws.

1. Definitions

  • Data Controller: The user who uploads and owns the content.
  • Data Processor: Trendy, as it processes and modifies uploaded data.
  • Personal Data: Any user information that can identify an individual.
  • Processing: Any operation performed on personal data, such as collection, storage, modification, or deletion.

2. Data Processing Scope & Purpose

  • Trendy processes user-uploaded data for AI-powered video editing services.
  • Processing is performed to enhance, edit, and analyze user content.
  • Data is used solely for service delivery and will not be sold or shared with third parties for unrelated purposes.

3. User Rights & Data Protection

  • Users retain full ownership of their personal data and uploaded content.
  • Users have the right to access, modify, or delete their personal data upon request.
  • Users can request data processing restrictions or opt out of data processing where applicable.

4. Data Security Measures

  • We implement industry-standard encryption and security measures to protect user data.
  • Access to data is limited to authorized personnel only.
  • We conduct regular security audits to ensure compliance with data protection regulations.

5. Data Retention & Deletion

  • Data is retained only as long as necessary for processing or legal compliance.
  • Users can request deletion of their data at any time.
  • Upon account termination, all stored data will be permanently deleted, unless required by law.

6. Third-Party Processors & Subcontractors

  • We may use third-party service providers (e.g., cloud storage, payment processors) to process data.
  • All third parties are required to comply with data protection laws.
  • Users will be informed if significant changes occur regarding third-party data processing.

7. Data Breach Notification

  • In case of a data breach, affected users will be notified promptly.
  • Trendy will take immediate action to mitigate risks and prevent further breaches.

8. Governing Law & Compliance

  • This Agreement complies with GDPR, CCPA, and other applicable data protection regulations.
  • Any disputes shall be resolved under relevant jurisdictions as specified in our Terms & Conditions.
  • For any data-related inquiries, contact us at [email protected].

9. Data Processing & AI Technology

  • Our AI-powered video processing follows responsible AI guidelines.
  • We maintain transparency about how AI systems interact with user data.
  • We implement safeguards to prevent algorithmic bias in content processing.

10. Cross-Border Data Transfers

  • Data may be processed in different regions based on server locations.
  • We ensure appropriate safeguards for international data transfers.
  • We maintain compliance with data transfer regulations like Privacy Shield and Standard Contractual Clauses.

11. Updates to this Agreement

We may update this Data Processing Agreement from time to time to reflect changes in our practices or legal requirements. We will notify users of significant changes by posting a notice on our website or by email.

12. Contact Information

If you have any questions about this Data Processing Agreement or our data practices, please contact our Data Protection Officer at [email protected].